“Careful observation of and curiosity about the world, society, and culture are at the core of Prada’s creativity and modernity. This pursuit has pushed Prada beyond the physical limitations of boutiques and showrooms, provoked an interaction with different and seemingly distant worlds, and introduced a new way to create a natural, almost fashionless fashion.”
Prada eyeglasses are known for their use of high-quality materials, including lightweight and durable acetates and metals, ensuring both comfort and longevity. The brand is famous for its ability to reinterpret classic shapes, such as the cat-eye and aviator frames, by adding modern twists through bold colors, unusual frame shapes, and distinctive details.
Miuccia Prada and Patrizio Bertelli
Prada was founded in 1913 by Mario Prada, Miuccia Prada’s grandfather, in Milan. Located in the prestigious Galleria Vittorio Emanuele II, Prada was an exclusive, stylish store selling luggage, accessories and luxury goods, in fine materials and of sophisticated workmanship.
The Milan store quickly became a firm favorite with the Italian aristocracy and the most sophisticated members of the European elite. In 1919 Prada received the warrant of “Official Supplier of the Italian Royal Household”, and since then has been able to display the royal Savoy coat of arms and figure-of-eight knots alongside the company logo.