ECO’s approach is based on the pillars: LOOK GOOD, FEEL GOOD, and DO GOOD.
ECO was conceived by MODO’s founder, Alessandro Lanaro. His idea was to create the first eyewear brand with sustainability and social responsibility as its main commitments.
ECO is the only eyewear brand made of 95% recycled content or 63% bio-based material – plus, a tree is planted for every frame sold. The brand empowers customers to reuse ECO’s packaging and donate their unwanted eyewear to people in need, which provides the gift of sight to 314 million adults and children worldwide. ECO’s mission has become a game-changer in the industry.
“Adding sustainability and social responsibility to a great collection like ECO was certainly a winning combination. We are humbled by the reception in the marketplace and we are proud of our achievements, notably planting over 1.4 million trees! There is a great journey in front of us and we are committed to keep on going!” – Alessandro Lanaro, CEO MODO